Saturday, 29 January 2011

Font Analysis

The type of font used in a movie is very crucial in portraying the theme and setting the tone of the movie, especially in the title sequence. So the type of font used is carefully thought about in order to reflect the movie appropriately, which is something I plan to do when making my opening title sequence.

There are ultimately two types of fonts: Serif fonts and Sans Serif fonts.
Serif fonts
     Serif fonts, e.g. Times New Roman and Courier, contain ‘sharp edges’ are more traditional. The ‘sharp edges’ on serif fonts generally give connotations as more elegant and formal.
Sans Serif fonts
     Sans Serif fonts are fonts such as Ariel and Comic Sans more generally hold connotations of soft, warm and friendly. This is because in French ‘sans’ means ‘without’ so Sans Serif fonts don’t have any ‘sharp edges’ giving them and softer approach.

Understanding the power of fonts, directors choose carefully which font to use for their movies, in order to generate the right representation. One movie that has thoughtfully chosen their font is ‘Rocky’ (1976). The font used for ‘Rocky’ is Franklin Gothic Heavy. This font connotes adjectives such as: hard, touch, strong, blunt and manly. This font was probably used because it very much mirrors the theme of the movie and represents the main character Rocky, also this font easily set the tone of the movie are hard and manly, as it was about boxing.
     Another film that carefully chose their font is ‘Pearl Harbour.’ ‘Pearl Harbour’ uses the font Palatino, which supports this movie, because this font depicts the seriousness of the movie, as it was about war, but also demonstrates the elegance show by the characters. 

Neville Brody, a successful graphic designer, typographer and art director explains what makes a good film font: “FONT CONVEY AN EMOTION WITHOUT ACTUALLY HAVING TO SAY THE WORDS.” This is something that I wholly agree with, so in making my own opening title sequence I will try to choose a font that will be able to emote to my audience.  

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