Sunday, 30 January 2011

Thriller Audiences

In 2009 31 thriller movies were released and 46 in 2010. Thriller movies only account for 4% of Box Office whereas Action, animation and comedy account for 52% of Box Office in the UK in 2009, this is because Action and comedy genres are unisex and animation genres include children, so collective these three genres have a wide target audience – age and gender. Thrillers may only account for a small proportion of the box office because their age restrictions are mostly 18+, which greatly decreases the size of the target audience.
      From the 'genre by gender' diagram above, we can derive the information that with thriller audiences and their genders slightly more women than men watch them.

The age certificates for the films listed below are:
  • The Stepfather (2009) – 15
  • Marathon Man – 18
  • The Taking of Pelham 123 – 15
  • What Lies Beneath – 15
  • Jaws (1975) – 12
  • The Shining – 15
  • Psycho – 15
  • Fatal Attraction – 18
  • Déjà vu – 12A
  • He Loves Me He Loves Me Not – 12
From this information we are able to gather that thriller target audiences are generally 15+. So for my title sequence opening I intend to try to appeal to a target audience of 15+.

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