When advertising a film or the opening title of the film is shown, we have various fonts which are to help compliment the film. First impressions are key. Fonts make a very big statement before the film allowing the audience to make decisions to whether this film is worth watching or will the film make sense. For example, If the opening to a thriller had pink writing and candy splashed around it. It would make the viewers question if their watching the write film.
Fonts are broken down in to mainly two categories; Serif and San-serif (Without Serif). You can clearly distinguish the differences because serif typefaces have extra decorative lines at the beginning/end of the letters, for example:
Times New Roman
The font has flicks at the end. Generally Serifs were massively used in older films but are still used today for a more formal approach. San-serifs tend to have a definitive edge for example:
We know where we stand with the font there are no extra parts its just the letter. However, there are some san-serifs which have a rounded edge which makes them very informal and different to look at rather than conventional straight lines.
The film "Rocky" uses a San-serif called Franklin Gothic. Franklin Gothic is bold and what i believe to be "no thrills" what you see is what you get. Even though i have seen the film many times, you get this feeling it was a great decision to choose this font. It definitely defines the film"Rocky". The choice to use a San-Serif shows that this film will most likely be informal and use informal language (which it does).
The film "Titanic" uses a Serif called Trajan. The extra "flicks" at the end of the letters show that this film may not be so straight forward as it may seem to most viewers. Although the colour white clashes with the crashing of the waves especially when mentioning the actress's name "Kate Winslet". I believe that was a poor choice. There are other background pictures of crashing waves which allow you to see the white font in front. The choice to use a Serif font shows that this film will be serious and formal.
When considering our opening title sequence we will look into the choice of font very carefully. We know that we would most likely use "Live type" to produce our opening credit rather than "Final Cut Pro" because there is more creative options to be more unique with the text. Colour combinations are also vital when selecting the right font. If the font on "Rocky" was red it would be too bright and striking. It would deviate the attention from the frame as a whole.